MAYA
Commercial Teams
Building a go-to-market program that converts means knowing what's working, what isn't, and getting your team aligned around both. MAYA scores your GTM across 11 dimensions using your own team's input — a repeatable assessment that replaces gut-feel prioritization with clarity.
Why MAYA
Actionable Insights
MAYA distills your go-to-market engine into a single confidence-weighted score across 11 dimensions — from positioning and demand gen to sales readiness and customer success.
Revenue Risk Prediction
MAYA translates GTM gaps into estimated revenue at risk, broken down by the dimensions impacting performance with suggested prioritization.
Affordable Same Day Turnaround
MAYA gives you the GTM insights of a top consulting firm — without the six-figure price tag or long timelines. Run it pre-launch, post-launch, or whenever the landscape shifts.
Who Is MAYA For?
INVESTORS & BOARDS
Quantify GTM risk before committing capital. MAYA evaluates 11 commercial dimensions — from demand generation to sales readiness — and maps each gap to a forecasted revenue exposure, so you know exactly where the risk is and how much it costs.
CEOs & FOUNDERS
Know where your go-to-market is broken before the market tells you. MAYA delivers a scored, structured assessment of your full commercial engine in under two weeks, giving you a prioritized action plan grounded in data, not gut feel.
CCOs
Stop guessing which programs to fix first. MAYA aligns cross-functional inputs across positioning, demand generation, channel strategy, and customer success — and surfaces the gaps with the highest revenue impact so you can act with confidence.
PRODUCT LEADERS
Understand whether your commercial infrastructure can actually support your product. MAYA assesses whether your messaging, pricing, sales readiness, and customer onboarding are aligned to what you're bringing to market.
3 Easy Steps
Fill in Questionnaire
~20 minutes to capture input from 3-5 members of your commercial team across 11 GTM dimensions.
Export and Email
Send your completed questionnaire through our secure submission process.
Receive Assessment
Get your GTM assessment same day with detailed scoring, dimension-level insights, team alignment, and revenue exposure estimates.
How MAYA Works
Interactive Visualization
Your GTM program is an interconnected system — and MAYA treats it that way. Results are presented through an interactive 3D visualization and a score-versus-exposure matrix that instantly surfaces where gaps are clustering and where to focus first.
Multi-Perspective Scoring
MAYA captures input from three to five members of your commercial team across eleven GTM dimensions, measuring both performance and team agreement simultaneously. The result is a confidence-weighted score that reflects not just how strong each dimension is, but whether your team is aligned on it.
Per-Dimension Star Ratings
Each of the eleven dimensions receives a star rating from 1 (Critical) to 4 (Overperforming). These roll up into an overall portfolio score out of 4.0, giving you both a dimension-level and portfolio-level view of your GTM readiness.
Forecasted Revenue Exposure
MAYA translates scoring gaps into estimated revenue at risk. Each dimension carries a research-backed baseline drawn from McKinsey, Deloitte, KPMG, and other leading life sciences analytics firms. These baselines are modulated by your actual scores and alignment, so strong dimensions carry minimal exposure while Critical dimensions carry the full weight.
Portfolio Risk Weighting
At the portfolio level, MAYA computes a risk-weighted average that concentrates attention on the dimensions with the most commercial consequence. It also accounts for compounding effects when multiple dimensions are simultaneously Critical — because GTM weaknesses rarely exist in isolation and gaps reinforce each other.
Actionable Reporting
MAYA produces a self-contained report, with dimension-level star ratings, alignment classifications, exposure estimates, and tailored insight text for every dimension. The report diagnoses where your GTM engine needs attention, quantifies what's at stake, and sets the stage for a focused discussion about where to invest.
Frequently Asked Questions
Isn't MAYA just a survey?
No. A survey collects opinions. MAYA is an analytical engine. It captures structured input from multiple members of your commercial team, then applies confidence-weighted scoring, cross-dimensional alignment analysis, and research-backed revenue exposure modeling to produce a quantified assessment of your GTM health. The output isn't a summary of what people said. It's a scored, prioritized diagnosis of where your commercial engine is strong, where it's breaking down, and how much revenue is at risk because of it.
Who should participate in a MAYA assessment?
MAYA is designed for 3 to 5 members of your commercial team. Ideally this includes a mix of leadership and functional leads across marketing, sales, product, and customer success. The multi-perspective approach is what powers MAYA's alignment scoring, so broader participation produces sharper results.
How long does it take to complete?
Each participant spends roughly 20 minutes on the questionnaire. Once submitted, you receive your full GTM assessment the same day.
What does MAYA actually measure?
MAYA evaluates 11 go-to-market dimensions, including positioning, demand generation, sales readiness, channel strategy, pricing, customer success, and more. Each dimension is scored individually and rolled up into an overall portfolio score out of 4.0. MAYA also measures how aligned your team is across each dimension and estimates revenue exposure tied to your gaps.
How is MAYA different from hiring a consulting firm?
Traditional GTM assessments from major consulting firms take months and cost six figures. MAYA delivers a structured, data-driven assessment with same-day turnaround at a fraction of the cost, giving you the diagnostic clarity to act now rather than wait.
What do I get in the report?
You receive a self-contained report with dimension-level star ratings, team alignment classifications, forecasted revenue exposure estimates, an interactive 3D visualization, and tailored insight text for every dimension. It's designed to be immediately actionable, not shelved.
How does MAYA calculate revenue at risk?
Each dimension carries a research-backed baseline drawn from McKinsey, Deloitte, KPMG, and other leading life sciences analytics firms. These baselines are modulated by your actual scores and team alignment. Strong dimensions carry minimal exposure while critical dimensions carry the full weight, including compounding effects when multiple weaknesses overlap.
When is the right time to run MAYA?
Anytime you need a clear read on your commercial readiness: pre-launch to validate your GTM plan, post-launch to diagnose underperformance, during a funding round to quantify commercial risk for investors, or whenever the competitive landscape shifts.
Is my data secure?
Yes. Your questionnaire responses are submitted through a secure process and used solely to generate your assessment. We do not share your data with third parties or use it for benchmarking without your explicit consent.
What happens after I get my results?
The report gives you a prioritized view of where to focus. Many companies use it as the starting point for a deeper engagement with Bio.logic Advisors, but the assessment stands on its own. You can act on it independently or bring us in to help execute on the recommendations.
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