YOU'VE BUILT THE SCIENCE. WE'LL HELP BUILD THE BUSINESS.
Management Consulting and Fractional Leadership
for the Life Sciences
Go-to-Market • Market Intelligence •
Capital Advisory • Regulatory Strategy
- Providing actionable information to life science companies.
- Market landscaping efforts by industry characterization, competitive landscape analysis
- Primary market research by conducting voice of customer studies and unmet needs analysis
- Develop market models to analyze market opportunity using top down and bottom up market models, along with potential revenue modeling using adoption curves developed from survey studies and historical proxies
- Literature review to inform technical analyses
- Providing strategic insights by synthesizing conclusions into recommendations
- Strategic consulting on investor relations, tailored specifically for the dynamic needs of life sciences and diagnostics companies.
- Preparation and review of quarterly earnings call scripts, ensuring clear communication of financial performance and business strategy.
- Development and management of investor targeting and outreach programs, designed to attract and retain interest from the investment community.
- Facilitation of non-deal roadshows and investor meetings, leveraging deep industry connections to enhance visibility and support fundraising efforts.
- Creation of compelling investor presentation materials, including corporate presentations and fact sheets that effectively convey the company's value proposition.
- Financial modeling and valuation analysis, offering insights into market trends and helping companies position themselves competitively.
- Crisis communication and management, providing guidance on navigating challenging situations and preserving shareholder trust.
- Media relations and PR support, ensuring consistent and positive coverage in key financial and trade publications.
- Training for C-suite and management on best practices in investor communication, enhancing overall effectiveness in investor interactions.
- Regulatory compliance advisory, including guidance on SEC filings and adherence to global financial communication regulations specific to the life sciences and diagnostics sectors.
- Strategic guidance on regulatory and quality pathways for early- and growth-stage life science companies preparing for commercialization.
- Design and implementation of scalable QMS frameworks aligned with ISO 13485, FDA QSR, and global standards.
- Preparation and submission of FDA, Health Canada, EU MDR/IVDR, and TGA filings, accelerating market access.
- Regulatory strategy and documentation support for AI-powered and software-based medical devices (SaMD).
- Gap assessments, audit readiness, and supplier qualification programs to ensure inspection success and compliance maturity.
- Post-market surveillance and vigilance support, maintaining product compliance and quality integrity.
- Training and coaching for leadership on regulatory readiness, inspection preparedness, and quality culture.
- Development of NPI process
- Identifying ideal customer profile
- Creation of value propositions and messaging
- Performing competitive analysis
- Establishing pricing strategies
- Identifying distribution channels
- Development of sales strategies
- Creation of launch plans
- Determination of metrics and KPIs
- Development of campaign playbooks
- Strategic marketing plan development tailored specifically for the life sciences and diagnostic industry.
- Creation and implementation of comprehensive communication strategies to effectively reach target audiences.
- Market research and analysis to identify industry trends and opportunities for growth.
- Brand development and positioning to differentiate within the competitive life sciences market.
- Content creation and management, including white papers, case studies, and press releases, to highlight innovation and expertise.
- Digital marketing optimization, including SEO and social media strategies, to enhance online presence and engagement.
- Event planning and promotion, including trade shows and webinars, to increase brand visibility and networking opportunities.
- Crisis communication planning and support to protect and maintain reputation in times of challenge.
- Identification of route cause and development of countermeasures for revenue gaps
- Designing, implementing, and enhancing commercial operational systems
- Driving commercial process definition
- Optimizing workflows for improved efficiency and productivity.
- Managing and streamlining sales processes for efficient strategy execution.
- Overseeing the configuration and utilization of CRM systems, optimizing lead generation and sales activities.
- Messaging, positioning, media strategy
- Media relations
- Social media and executive thought leadership
- Crisis planning and management
- Internal communications support
- Media training
- Communications team augmenting
PROVEN COMMERCIAL EXPERIENCE
