Our expert team is here to support your organization's commercial goals.

Founder & Partner

With an impressive career spanning over two decades, Peter has established himself as a trusted and experienced leader in the commercial sector of the life sciences industry. His tenure includes commercial senior leadership roles at prestigious organizations such as Roche, Illumina, and Integrated DNA Technologies, where he led product management and product marketing initiatives for molecular biology solutions applied to translational research, clinical diagnostics, and drug development. 

Known for his strategic foresight and passion for understanding customer needs, Peter has masterfully developed and executed go-to-market strategies for over 35 innovative products in the life sciences and diagnostics arenas.

Partner

Gwen is an award-winning health care communications professional who provides public relations, corporate communications, reputation management, policy communication, and public affairs assistance to large corporations, startups, and non-profit organizations. Her clients are innovators seeking to push the boundaries of what's possible across the continuum from biomedical research to clinical care.  

Gwen has held in house communications roles with Element Biosciences, BD, Illumina, and Personalized Medicine Coalition, where she honed her deep focus on how communications activities can support business objectives. 

Partner

Aruna Rajan brings 20+ years of healthcare sector experience, specializing in strategic decision-making and boosting ROI. She excels in offering actionable insights to life science companies, leading problem-solving initiatives through analysis and recommendation synthesis. 

Previously, she contributed to Illumina's market insights team, conducting analyses for executives, marketing, investor relations, and sales. Prior to that, she served as a strategy consultant at Scientia Advisors, focusing on life science strategies.

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Partner

Heather Ferrea is an accomplished strategic brand and marketing communications leader with extensive experience in the life sciences and healthcare sectors, having excelled at companies like BD, Sequenom, and Roche Diagnostics. She specializes in directing comprehensive campaigns that enhance brand awareness and engagement.

At BD, Heather established integrated marketing communications strategies for the genomics division, while at Sequenom, she led initiatives that significantly improved web traffic and patient experience. During her tenure at Roche Diagnostics, Heather drove strategic marketing campaigns in collaboration with global teams. 

Her proficiency in media strategy, strategic thinking, and business-to-business marketing consistently delivers positive outcomes, solidifying her reputation as a trusted leader in the industry.

Partner

Scott boasts over twenty years of extensive experience across various commercial departments, encompassing Service & Support, Sales, Marketing, and Operations. Throughout his tenure at Illumina, Scott emerged as a pivotal figure, spearheading over 20 successful product launches and establishing three distinct functions: Sales Enablement, Financial Services, and a Program Management Office. 

His proficiency spans from intricate scientific and technical understanding to orchestrating top-tier strategies and execution in Marketing, Sales, Commercial Operations, and Corporate Strategy.

Partner

With over twenty years of experience in biotech and pharmaceutical drug development, Li has traversed the fields of drug discovery, genomics, and synthetic biology. Her expertise spans various domains, including technical support, market development, product management, and product marketing. Throughout her career, she has led the successful launch and market entry of numerous products, devised strategies tailored to diverse markets, and orchestrated impactful marketing campaigns and sales support activities. Li's proficiency is further underscored by her Project Management Professional (PMP) certification, highlighting her adeptness in managing Biotech programs.

Having honed her skills at renowned corporations such as Illumina and ThermoFisher, as well as cutting-edge startups like Telesis Bio and Twist Biosciences, Li possesses a wealth of commercial acumen equipping her with the knowledge and insights necessary to develop and execute effective business strategies.

Partner

Specializing in genomics and biotechnology, Tyler Morris is adept in both research and business development, including revenue modeling and product development. As the Director of Capital Development and Partnerships at Biocom California, he has skillfully facilitated partnerships with biotech startups to secure critical funding. 

Previously, as Senior Director of Pharma Alliances North America at SOPHiA GENETICS and Associate Director at Thermo Fisher Scientific, Tyler honed his expertise in patient-focused data decisions and built strategic alliances in oncology diagnostics and therapeutics. 

His dedication to innovation has consistently driven successful partnerships across the life sciences industry.